How do the people exercise power? For West Side Chicago residents in the 1960s who were part of Organization for a Better Austin (OBA), the exercise of power needed to be opportunistic and confrontational. To pressure banks to reinvest in their community, they took action: they scattered hundreds of pennies in the lobby of a bank lender, so as to disrupt business,1 and they surrounded a blockbusting real estate agent in the basement of a house until the agent promised to take his business out of the neighborhood.